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A new class of agentic AI designed to deliver financial clarity and strategic optimization across marketing investments. March 11, 2026. NEW YORK  - A new category of artificial intelligence is emerging within marketing, one designed not to generate content, but to manage billion-dollar marketing budgets.  Prodigy , the leading Software as a Managed Service (SaaMS™) marketing spend platform trusted by global brands—managing over $3 billion in marketing investment—today announ

𝗪𝗵𝗮𝘁 𝗱𝗼 𝗮 𝗽𝗶𝗻𝗴-𝗽𝗼𝗻𝗴 𝗴𝗮𝗺𝗲, 𝗮𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜, 𝗮𝗻𝗱 𝗮 𝗯𝗼𝗹𝗱 𝘃𝗶𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻?  They all helped shape the story of Prodigy. Off the back of last week's launch of Max, our agentic chatbot, our CMO  Lauren Burke  sat down with CEO  John J Lipuma  Lipuma and COO  Mark Dunn  for a behind-the-scenes look at how Prodigy came to life—and where we’re headed next. From spontaneous sparks to s

Built with agentic intelligence, Max empowers marketers to optimize budgets in real-time, eliminate waste, and drive smarter spend decisions. Oct. 22, 2025 - NEW YORK Prodigy, the leading Software as a Managed Service (SaaMS™) marketing spend platform trusted by top-tier brands, is proud to announce the launch of Max, a first-of-its-kind agentic chatbot integrated into Prodigy Plus. Max is a conversational, insights-powered spend management assistant designed to help marketin

Prodigy, the cloud-based Advertising & Marketing AI-ML platform that revolutionized data capture for global marketers, celebrates its...

PostAds Group, the MarTech incubation company that launched Prodigy (www.pagprodigy.com) in 2020, has officially trademarked its...

Prodigy, the cloud-based production data platform with AI technology, reached the $1 billion milestone for production spend data managed...