May 15, 2020

PostAds Group introduces Prodigy, its marketing production data platform for content creators. Initially an internal system supporting the company's global consulting operations, the web-based product is now available to content creators as a stand-alone subscription-based service.

Prodigy is offered as a managed service for clients, where PostAds Group ingests production and post-production spend, cost and job details so that zero data entry burdens are placed on subscribers; users simply...

April 17, 2020

 

Like many of you, I've been inspired and encouraged by how many in my circle of family and friends have been making the best of a very bad situation the past four weeks. Many aspects of our lives that we've taken for granted have been stripped away virtually overnight. Simple things such as visiting family to entering a grocery store are suddenly potential life and death decisions. Thankfully being quarantined with the people we cherish most counterbalances the stress and anxiety of pandemic life....

January 27, 2020

PostAds Group, the content production consultancy for global marketers and movie studios, has hired Nicola McQuiston in the new role of Executive Producer, Brand Advisory Services based in New York. Formerly serving as Global Production Manager at Red Bull Media House, she will provide integrated production and post-production consulting services to PostAds Group's impressive roster of brands and movie studio customers. 

"Nicola's expertise in running all aspects of content production in-house...

October 2, 2019

PostAds Group was a featured speaker at Advertising Week New York 2019 @ AMC Lincoln Square, Entertainment Stage on September 25.  The Discover Talk presentation was entitled "Hollywood Meets Madison Avenue: Movie Studio Production Innovations for Global Brands."

Hollywood content creators produce, finish, share and adapt TV, digital and social video content differently than Madison Avenue. Marketers have been driven into an era of continuous video production, yet the legacy platforms on which they opera...

September 19, 2019

PostAds Group joined Mastercard in presenting a Production Innovations case study to the Association of National Advertisers (ANA) Joint Production Management & Financial Management Committee Meeting on September 19, 2019 in New York. Debra Hedgecock, Vice President, Global Agency Relations at Mastercard led the presentation with John Lipuma, CEO of PostAds Group.

Over the past year Mastercard has embarked on a journey to improve commercial production processes and recently implemented a new product...

May 9, 2019

PostAds Group serves as Mastercard's global production consultant and what an honor working on "The Red Ball" campaign! This production has everything: A-list brand ambassadors, various international shoot locations, intricate VFX, dozens of deliverables, designed for worldwide appeal and wonderfully creative - it even features Mastercard's new sonic identity.

A global campaign debuting in more than 45 countries, the use of seven A-list sports star brand ambassadors is designed to create adapted ver...

Global marketers have been driven into an era of continuous content production. The demand to feed TV, digital, social media and ecommerce channels has forced marketers into becoming essentially content studios – and as such marketers increasingly emulate movie studio behavior as storytellers and content creators. Which all sounds fine on the surface – but if your legacy workflow platforms were built for low volume, slow-turnaround and long shelf-life content and the new reality is high volume, fast tur...

In recent years, industries have been transformed by opening new marketplaces in businesses such as hospitality and transportation. AirBnB and Uber, respectively, accessed previously untapped inventories that were created and made accessible through sophisticated yet user-friendly applications.

This share economy model has since been applied to various industries, including pets with DogVacay, money lending with LendingClub, and even WiFi accessibility with Fon. This explosion in the sharing market begs...

George Lucas, creator of Star Wars, once said, “All art is based on technology.” 

Nearly forty years after the original Star Wars, we still owe much of the digital post production technology used in films and TV ads to the early production struggles overcome by creator George Lucas.

When Lucas wrote the script he had a very clear vision of the elaborate universe, characters and spaceship battles that would eventually come to life on screen. But early during the filming process he kept hitting his ’head ag...

It started innocently enough. Marketers have long maintained small internal Audio/Visual rooms for below-the-line jobs and corporate videos; Ad agencies have similarly maintained tiny editorial suites for creating client reels and new business pitches. They were useful, expedient, “nice to have” – and where grunt work reigned supreme. The really important external work was never a consideration for the in-house department. Whatever creative and production crumbs came their way, they were happy to take o...

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PostAds Group, Inc.

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