Prodigy Celebrates 5 Years in Business

Prodigy, the cloud-based Advertising & Marketing AI-ML platform that revolutionized data capture for global marketers, celebrates its fifth year in business in 2025. Launched by PostAds Group in 2020 during the pandemic, the platform initially gained wide adoption as a way for remote workers to centralize and access data from disparate sources. Five years later, the evolution of Prodigy has primarily been driven by marketer's themselves inventing new and creative ways to expand the use of our SaaMS™ (Software as a Managed Service) technologically across their organizations.

The five year period of 2020-2025 has obviously been one of massive change in how humans and machines interact to conduct day-to-day business functions, with the ever rising use of AI & Machine Learning tools to automate manual processes. The inevitable tug of war between the promises of new technology and new technology adoption is the biggest challenge facing the advertising community: it doesn't matter how great the new technology solution is if it can't be adopted and utilized in practice. Marketers and Agency Holding Companies are betting billions of dollars annually on MarTech ecosystems to remake their operations into more powerful and efficient data-driven organizations.

Prodigy is privately held by PostAds Group, the MarTech incubation company founded in 2007.

Learn more about Prodigy at www.pagprodigy.com