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  • John Lipuma

PostAds Group wins AWS funding for Prodigy production data platform; new AI enhancements for 2023

(December 14, 2022). PostAds Group, the privately-held MarTech incubation company for global marketers, has won Amazon Web Services (AWS) funding for its cloud-based production data platform Prodigy to further expand AI capabilities in 2023. As 2022 comes to a close, Prodigy has experienced its third consecutive year of double-digital growth in revenue and the amount of production spend data managed in the platform. AWS funding will be invested in expanding Prodigy's workflow automation and machine learning ingest services.

Prodigy is offered as a SaaMS (Software as a Managed Service) to global marketers to centralize and aggregate marketing production data for analytics reporting. Using AI to ingest production project information, the system has won widespread adoption by eliminating manual data entry of previous SaaS-based solutions. Launched in 2020 during the pandemic, Prodigy is now utilized by 95 brands and 45 advertising agencies across 60 global markets.


Prodigy received 300% more projects into the platform versus 2021 and in January 2023 expects to hit the $1 billion mark in total production spend data managed in the platform. Project types span across TV, Social, Digital, Experiential, Photography, Print, Sponsorship and OOH mediums in North America, Europe, Latin America, South America, Middle East and Asia-Pacific territories.


"What's exciting about increasing the volume of project types and production spending inside the platform are the data analytics resulting from having such a wide range of scenarios," said Mark Dunn, Prodigy's COO and lead architect of the platform. "Our data warehouse hosts everything from Super Bowl shoots, Academy Awards red carpet social captures, automotive You Tube walk arounds and running footage, celebrity chef food footage stills, high-end VFX and Edit-only jobs, airport digital out-of-home and even restaurant pop-up build costs. Every imaginable marketing project can be brought into Prodigy for data ingest, analysis, benchmarking, strategic insights and actionable intelligence for cost optimization."


In addition to offering production data, marketers also use Prodigy to track corporate Key Performance Indicators (KPI's), such as DE&I supplier initiatives and Sustainability tracking for AdGreen net zero emission production goals.


Product enhancements introduced in 2022 include Budget Companion (connecting production data to incumbent marketer financial systems) and Production Calendar (dynamic calendar features for campaign projects with links to director websites), appealing to the variety of Prodigy user constituents whether they be financial, purchasing or marketing production business owners.


Prodigy also upped its Data Visualization (aka "Data Viz") game in 2022, expanding on its integration with Tableau to create bespoke data dashboards and scorecards in collaboration with the respective CMO organizations who utilize the platform.


Visit www.pagprodigy.com to schedule a demo of Prodigy and learn more about using our innovative SaaMS (Software as a Managed Service) solution with AI technology to optimize your marketing operations through the strategic use of production data.


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