The Marketing Spice Interview: PostAds Group Founders on Prodigy's Journey into the Agentic AI Ecosystem

𝗪𝗵𝗮𝘁 𝗱𝗼 𝗮 𝗽𝗶𝗻𝗴-𝗽𝗼𝗻𝗴 𝗴𝗮𝗺𝗲, 𝗮𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜, 𝗮𝗻𝗱 𝗮 𝗯𝗼𝗹𝗱 𝘃𝗶𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻? 

They all helped shape the story of Prodigy.

Off the back of last week's launch of Max, our agentic chatbot, our CMO Lauren Burke sat down with CEO John J Lipuma Lipuma and COO Mark Dunn for a behind-the-scenes look at how Prodigy came to life—and where we’re headed next.

From spontaneous sparks to strategic moves, the conversation dives into:

 • How listening to and incubating with clients created Prodigy

 • Why Prodigy's 'no data entry' value proposition IS the future of marketing spend management

 • How Max is transforming how marketers interact with data— for the better

 • The need for speed in Prodigy's AI product development

 • Industries that can reap the most value from an AI-powered spend management tool

 • The future of AI in enterprise marketing—and why we’re all in

If you're a marketer looking to better manage your budget, AI curious or building category-defining tech products, this is a must-watch.

Watch the full interview and let us know your thoughts at info@postadsgroup.com