The Marketing Spice Interview: PostAds Group Founders on Prodigy's Journey into the Agentic AI Ecosystem
๐ช๐ต๐ฎ๐ ๐ฑ๐ผ ๐ฎ ๐ฝ๐ถ๐ป๐ด-๐ฝ๐ผ๐ป๐ด ๐ด๐ฎ๐บ๐ฒ, ๐ฎ๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐๐, ๐ฎ๐ป๐ฑ ๐ฎ ๐ฏ๐ผ๐น๐ฑ ๐๐ถ๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐ฒ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ต๐ฎ๐๐ฒ ๐ถ๐ป ๐ฐ๐ผ๐บ๐บ๐ผ๐ป?ย
They all helped shape the story of Prodigy.
Off the back of last week's launch of Max, our agentic chatbot, our CMOย Lauren Burkeย sat down with CEOย John J Lipumaย Lipuma and COOย Mark Dunnย for a behind-the-scenes look at how Prodigy came to lifeโand where weโre headed next.
From spontaneous sparks to strategic moves, the conversation dives into:
ย โข How listening to and incubating with clients created Prodigy
ย โข Why Prodigy's 'no data entry' value proposition IS the future of marketing spend management
ย โข How Max is transforming how marketers interact with dataโ for the better
ย โข The need for speed in Prodigy's AI product development
ย โข Industries that can reap the most value from an AI-powered spend management tool
ย โข The future of AI in enterprise marketingโand why weโre all in
If you're a marketer looking to better manage your budget, AI curious or building category-defining tech products, this is a must-watch.
Watch the full interview and let us know your thoughts at info@postadsgroup.com
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