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  • Writer's pictureJohn Lipuma

PostAdsGroup consolidates its production consultancy and AI data platform business unit into Prodigy

Updated: Mar 27, 2022

PostAds Group, the privately held parent company of Prodigy, has consolidated its production consultancy and data platform business units into a single entity to be known as Prodigy. PostAds Group will focus on incubating and delivering new MarTech solutions using AI technology, machine learning and innovative workflow models to unleash the power of data. PostAds Group was founded in 2007 providing production consulting to global marketers in North America, Europe, Latin America and Asia-Pacific territories.

In 2020 the company launched Prodigy, a production data storytelling platform with AI technology that was quickly adopted by Fortune 500 companies to collect, analyze and report on production spending for best practice insights, budgeting and KPI tracking. Offered as a SaaMS (Software as a Managed Service) solution, the platform outperforms competing SaaS (Software as a Service) models by eliminating 100% of the data entry burdens on the part of marketers, ad agencies and suppliers.

In delivering Prodigy to the marketplace, PostAds Group is poised to problem solve across a wide array of MarTech areas through product incubation and financial investment. As inventors of the SaaMS workflow model, the company envisions the further phasing out of legacy SaaS solutions and production consultancies by empowering marketer self-sufficiency in the use of data for actionable business intelligence. Early adopters of Prodigy included Mastercard and Verizon, who provided brandside input into product design and capability before being rolled out as its own offering during the 2020 pandemic. Ideal for remote working, Prodigy’s use has since expanded across the Automotive, Financial Services, Gaming, Media & Entertainment and Telecom & Technology marketing sectors.

For Prodigy, data collection and reporting soon evolved into fuller scope data storytelling when combined with PostAds Group’s production consulting unit, uncovering trends and insights from the raw data when interpreted by its production data coordinators and subject matter experts. Marketer CMO teams utilize Prodigy as both a SaaMS technology and quasi-in-house department for data entry, internal reporting, visualization design and machine learning architecture.

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