• John Lipuma, CEO

Prodigy innovates first-ever SaaMS (Software as a Managed Service) Production Data and AI Platform



You've heard of SaaS (Software as a Service) solutions for project management, workflow and supplier bidding; you've heard of DAM (Digital Asset Management) solutions for Asset Libraries and Ad Distribution - but this is the first you've ever heard of a SaaMS (Software as a Managed Service) solution because Prodigy by PostAds Group invented this new acronym during its pandemic product launch of 2020!


Prodigy is a cloud-based production data collection and reporting platform with AI technology for marketers and ad agencies. Especially timely given Covid-19 and remote working, Prodigy helps centralize and automate decades-old legacy production business operations that live in email, Excel and Google docs. Using AI technology, Prodigy ingests production and post-production job details so that zero data entry burdens are placed on subscribers; users simply access their project dashboards for review and run reports with data visualization options in real-time for TV, digital, social, print, photography, and OOH productions


Initially an internal system supporting parent company PostAds Group's global production consultancy, Prodigy is now available to content creators as a stand-alone subscription-based SaaMS solution. The decision on how to offer Prodigy to the open marketplace as neither a SaaS nor a DAM was based on the founder's vast experience vetting and implementing SaaS and DAM products for the world's largest advertisers and movie studios. Applying lessons learned from past implementations and extensively "white boarding" the pro's and con's of those experiences, a new innovation of offering software with a managed service layer was born. In early 2019 the product went live internally at PostAds Group to help automate the company's production consulting operations with global advertisers; this gave the Prodigy launch team over a year of hands-on development with the company's live production projects for existing clients. Once the pandemic hit in early 2020, the decision to make Prodigy available industry-wide as a stand-alone product was made and is creating excitement in the advertising production and finance communities.


The story of Prodigy's pandemic product launch case study debuted at the Association of National Advertisers (ANA) Financial Management Committee meeting on September 15, 2020. Debra Hedgecock, Vice President of Agency Operations for Worldwide Marketing at Mastercard and John Lipuma, CEO of Prodigy by PostAds Group co-presented "Creating a Cloud-based AI solution for Production Data Collection, Spend and Reporting" that featured the transition of Mastercard's production data previously living in email, Excel and Google docs to a centralized platform for remote workers with no client-side data entry required. Using AI technology for automated ingest of production project data, Mastercard was able to implement Prodigy with no business disruptions or SaaS/Dam user trainings - just a simple accessing of all the production data and reporting in a visually appealing dashboard with thumbnails for each project. The meeting also featured a live demonstration of the Prodigy interface and word has spread quickly - the company has since been busy with a virtual roadshow to rave reviews:


"I've seen the Prodigy demo and am thoroughly impressed!", said Claudia Lezcano, AVP Product Marketing at Celebrity Cruises. "I urge my agency and client side peers to invest 20 minutes of their time on seeing the demo. This is a game-changer."


"Very smart and practical approach to aggregating production data!"

- Senior Regional Manager, Data & Digital - Global Pharmaceutical Company

"It was good to see the excitement and interest around Prodigy."

Global Strategic Sourcing - Global Consumer Goods Company

"We were impressed with Prodigy and the different types of insights it can provide about our business operations."

- COO, Global Holding Company Ad Agency

"Thank you for your good thinking and recommendations on helping us track, analyze and normalize our data."

- VP Broadcast, Entertainment Network Company


The pandemic is also altering the making of advertising content, as brands and agencies rethink the entire production process for 2021 and beyond. Production companies are reimagining live action shoots given new Covid protocols and costs - including new union mandates, crew head counts, new travel considerations and new set design concepts for social distancing. A new mandatory Covid Compliance Officer (CCO) role has been added to the mix with new production safety responsibilities that incurs a new category of production costs. In short, 2021 is ushering in a new era of production budgeting where real-time production spend data, analytics and reporting has never been more important. This may help explain the urgency and relevancy of Prodigy as the SaaMS innovation of the 2020's.


Sign up for a demo at www.pagprodigy.com











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