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  • Writer's pictureJohn Lipuma

PostAds Group @ Advertising Week New York: "Production Innovations for Global Brands"

Updated: Mar 27, 2022

PostAds Group was a featured speaker at Advertising Week New York 2019 @ AMC Lincoln Square, Entertainment Stage on September 25. The Discover Talk presentation was entitled "Hollywood Meets Madison Avenue: Movie Studio Production Innovations for Global Brands."

Hollywood content creators produce, finish, share and adapt TV, digital and social video content differently than Madison Avenue. Marketers have been driven into an era of continuous video production, yet the legacy platforms on which they operate struggle to keep pace; Movie studios have always operated on high-volume, short-turnaround business models with internal and external platforms already built for speed. PostAds Group shared insights from its unique vantage point as a content production consultancy serving a hybrid client base of movie studios and global advertisers.

John Lipuma, Co-founder and CEO of PostAds Group, delivered the ten-minute talk and focused on three (3) key takeaways:

1) Enterprise-wide creative partnerships with internal and external providers;

2) Centralizing adaptations of global content for greater process efficiencies;

3) Automating production bid platforms when sourcing production companies and post-production suppliers for creative projects.

To view the full 10-minute presentation click on the video above. Special thanks to our friends at DMS, Mob Scene and Speedmedia for donating their video reels to accompany our presentation.

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry's brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Advertising Week New York 2019 speakers included celebrities Gwyneth Paltrow, Jesse Eisenberg, Joseph Gordon-Levitt and Serena Williams; featured marketers included Fernando Machado, Global CMO of Burger King, Francisco Crespo, Chief Growth Officer at Coca-Cola, Deborah Wahl, Global CMO of General Motors and Diego Scotti, CMO of Verizon, among many others.

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